Adding a winch to your vehicle is a cheap insurance plan off road. You build your truck up to be capable but the trail may have other plans. Maybe you don't need to pull yourself out of a situation but you need to help another offroader who is stuck.  They may be incapable of recovering themselves but you have the equipment to help.
Typically winch plates are bulky and reduce ground clearance. With our design the winch is safely tucked up inside the factory bumper and can easily be accessed when needed.